Our Blog
Zombie Frappuccinos & Other Tricks: 5 Ways to Make Halloween a Howling Marketing Success for Your Business
Zombie Frappuccino anyone? It's Halloween after all so why the hell not! If you choose to skip over Halloween in your marketing plan then it’s time to wake up and smell the zombie frappuccino! Full monster-mode is not essential, but a little Halloween...
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Face Facts: Your Profile Picture is Part of Your Business Brand
How much thought have you put into your LinkedIn profile pic? Or the profile photo you use for the 'About Us' page of your business website? They're probably the same photo and chances are you may not have considered the massive impact your own photograph...
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What’s the Buzz with Inbound Marketing? The 5 Big Differences Between Traditional and Inbound Marketing Models
Inbound marketing is one of the biggest buzzwords in the marketing world at present. But just because we’ve heard the term before doesn’t mean we’ve taken it on board and know how to apply it to our businesses! Sometimes the more noise there is the less...
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5 Quick Tips – Improve Your Google Adwords Results
Google Adwords can be a great asset in growing your business and results can be achieved in the shorter term. If a person is searching Google, they have taken action to search for something specific which means your ad is being delivered to an interested...
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7 DIY Tips to Enhance Your Social Media Images For Business
Social media images are not easy to get right. But that’s not an excuse for poor visuals! If building a customer base by way of social media marketing is part of your business strategy then you absolutely must master the art of engaging the eye online. A picture...
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What is an SSL Certificate and Why Does Your Business Website Need One?
What is an SSL Certificate and Why Does Your Business Website Need One? In 2017 all business websites should have an SSL Certificate. If you’re not responsible for the upkeep of your website you may not be very familiar with this term. However, as an...
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What Does GDPR Mean for My Business?
You may have heard the term ‘General Data Protection Regulations’ or ‘GDPR’ around recently. You may even be vaguely aware that it comes into effect on the 25th of May 2018. But what exactly is the GDPR and what does it mean for your small/medium sized...
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5 Essential Steps in the Content Marketing Process
The secret about content marketing is well and truly out! Companies big and small are turning to content as a means of attracting and nurturing customer relationships. But while content marketing brings many benefits it also takes time and energy to get...
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Why Your Business Needs Content Marketing – Infographic
Content Marketing is now an essential online strategy for businesses no matter how big or small they are. It's all about Giving instead of Selling. Brands become publishers to provide valuable content for their customers rather than just overloading them...
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7 Black Hat SEO Techniques Your Hired SEO Agency Should Not Be Using
Many business owners outsource their website’s search engine optimisation to professional SEO and digital marketing agencies. Rightly so. SEO takes time, technical proficiency and expertise. And when time is money, you’re better off spending yours on the parts of your...
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10 Content Marketing Hazards You Need To Avoid INFOGRAPHIIC
The route to Content Marketing Success is not always easy. There can be any number of Content Marketing road blocks in your way. But once you know what these hazards are you can steer well clear and join the fast lane down the Content Marketing highway! [pdf-embedder...
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Why Content Marketing is a Tortoise in Disguise
What has content marketing got in common with a tortoise? They both have a winning strategy. Although the large, sprightly hare held the advantage, the slow and steady tortoise crossed the line in first place. It struck me recently that this well-known...
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Why Black Hat SEO is Like Putting Salt in Your Coffee
I enjoyed a sinister moment of glee this week watching my ever-confident colleague Orla spit coffee all over her desk. Wincing with displeasure she choked out “I put salt in instead of sugar”. While simple mistakes often lead to great discoveries, in Orla’s case it’s...
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The Top 5 Questions SEO Newbies Want Answered
If you are new to the world of e-commerce, are a first time website owner or have found yourself in the position of managing a website without feeling fully qualified to do so then the idea of implementing and maintaining a Search Engine Optimisation strategy might...
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Is My Irish Business Eligible for a €2500 Trading Online Voucher?
Find Out if Your Business is Eligible for a €2500 Trading Online Voucher! If you haven't already heard about Ireland's Trading Online Voucher Scheme then you are in for good news. Your business may be eligible for a grant of up to €2500 from your Local Enterprise...
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